SALES & MARKETING
Sales:
Our expertise and main
objective is to increase your hotel's revenue. Comprehensive marketing plans
work in concert with targeted sales programs. Local corporate and retail sales
programs promote additional reservations while sales teams develop
group-oriented travel packages. We also work with your national franchise
affiliation to maximize its contribution.
Field Training: We have Support personnel in the field to work directly with your team to analyze and assist in maximizing your sales and marketing efforts. On going training of our field staff is performed quarterly and annual training is provided to keep our sales personnel on the cutting edge.
Marketing: Our national marketing team works closely with each individual hotel's management team. Sophisticated marketing information and promotion programs (including yield management, direct mail solicitation, billboard advertising and data base development) are tailored to the needs of each hotel's local market.
E-Commerce Marketing:
Our Sales experts are
aware of and understand the importance of being visible via E-Commerce Marketing
and all of our hotels participate in marketing and selling avenues such as; Hotels.com, and Expedia.com. A database of over 50,000
Corporate, and Smerf customers are available to your hotels.